Course Description
Facebook & Instagram Advertising Course
Duration: 10
Days
Syllabus of
10 days Facebook and Instagram Ads course
Setting Up
Your Online Business Presence
Ø . Creating a
Facebook Business Page & Instagram Professional Profile
Ø Optimizing your
profiles (bio, contact info, highlights, etc.)
Ø 
. Adding business hours, location, and CTA
buttons.
Ø . Connect Facebook
page with Instagram.
Ø . Learn how to use
a meta business suite application.
Ø . Whatsapp
business setup.
Creating
Simple Yet Effective Content using Al tools
Ø . Understanding
what type of posts work in Nepal
Ø . Video ideas:
behind the scenes, offers, tutorials, testimonials
Ø . Create content
using ChatGPT, and Google Al Studio
Ø . Create voice
over using Google Al Studio and NotebookLM
Designing
Ads Using Free Tools ( Canva and Veo 3)
Ø . Design Logo,
Photo, and Promotional Graphics and Video Using Canva
Ø . Creating a
promotional graphic in under 15 minutes
Ø . Setup Veo 3 and
create a promotional visual for your business. (like; Yeti's video)
. Introduction
to Meta Advertising
Ø Understanding
Facebook & Instagram advertising
Ø . How ads help you
reach more customers than just walk-ins
Ø . Overview of the
Ads Manager platform
Getting
Ready for Payments - Dollar Card Setup
Ø . Why a dollar
card is required for ad payments
Ø . How to get a PAN
Card in Nepal (Complete Information)
Ø . How to apply for
a dollar card (banks, NRB rules)
Setting Up
Your Facebook Ad Account
Ø . Step-by-step ad
account creation
Ø . Connecting your
Facebook & Instagram page to Ads Manager
Ø 
. Setting your payment method
Understanding Your Ideal Customer
Ø . Identifying your
typical customer offline
Ø 
. Creating a digital customer persona
Ø . Tools to
research customer interests and behavior
. Local
Audience Targeting in Nepal
Ø . How to target
your district/city/ward
Ø . Geo-targeting
and interest-based targeting
First Paid
Ad - Promote Your Business
Ø . Step-by-step
guide to run your first ad
Ø . Choosing the
right objective (reach, Traffic/ Lead, Messages/ WhatsApp )
Ø . How to write an
ad caption that connects with Nepali customers
Budgeting
Smartly for Small Businesses
Ø . How much to
spend on your first ad.
Ø . Daily vs
lifetime budget
Ø . Understanding
CPC and how to avoid wasting money
Handling
Messages & Orders
Ø . How to reply to
Facebook & Instagram DMs professionally
Ø Using WhatsApp or
Messenger for order taking
Ø . Setting
auto-replies and FAQs for faster service
Optimizing
Your Ads for Better Results
Ø . What to do if
your ad is not working
Ø . Testing multiple
images/texts (A/B testing basics)
Ø . Tracking
performance: reach, link clicks, messages
. Growing and
Scaling Your Online Sales
Ø . When and how to
increase your budget
Ø 
. Retargeting people who visited or
messaged
Ø . Running festival
offers and seasonal campaigns
Recap,
Q&A, and Certification
Ø . Review of
everything learned
Ø . Live Q&A:
Solve your specific problems
Instructor: Shree
Krishna Acharya MTOT in ICT from CEHRD
Dont miss this opportunity; we are live now join us.
Live Schedule:
Chapters
Instructor
Shree Krishna Acharya
Teacher/FacilitatiorIt's me Shree Krishna Acharya. Permanent Community teacher. I have passed MPhil in Mathematics Education from Kathmandu University. MTOT ICT trainer of Government of Nepal.
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